“Liz Rodda’s series Heat Loss, as presented in If I Had a Hammer, builds off the artist’s long-standing relationships between bodily presence and the economy of image circulation online and through mass-broadcast channels. Using source material culled from both public and private archives, such as YouTube and Shutterstock, the artist juxtaposes found videos, photos, audio and text with A/A made and recorded in her studio so that the intended meaning of the content maker becomes layered with the vocabulary of the digital age, capitalist desire, and affect-driven marketing.”
— Max Fields, Director of the Visual Arts Center, UT Austin